Parks Associates conducts three surveys of U.S. broadband households throughout the year as part of the Consumer Decision Process service. Parks Associates uses the ownership, intention, and demographic data in combination with information from manufacturers and resellers to construct the time-series tracking for the CONNECTED CE Tracker.
CONNECTED CE Tracker provides time-series tracking data on actual and intended purchase behavior as well as the factors influencing these actions for the following product categories:
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Connected TVs - Connected game consoles
- Connected Blu-ray players
- Networked audio products
- Networked digital video players
- Connected digital photo frames
The emerging category of connected consumer electronics is expanding because of strong consumer interest, new business models with recurring revenues, and the potential expansion of the customer relationship far beyond the initial purchase. This combination of rapid growth and new market conditions enhances the need for buyer profiling data and analysis so companies can quickly identify success factors in product design and marketing.
