Barbara Kraus joined Parks Associates in early 2013 and currently studies the connected consumer electronics field. Barbara’s expertise is delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences.

Barbara’s background includes more than 10 years with technology service providers in the telecom and home security industries in marketing, strategy and insights, operations, and business development. She also worked for EDS, now HP Enterprise Services, in market intelligence and large-deal sales support. 

Industry Expertise: Consumer Electronics, Connected Home Entertainment Devices, CE Consumer Adoption and Usage Patterns, Security and Privacy, Cloud Platforms and Applications, International Research

Barbara will be moderating a session at the sixth-annual CONNECTIONS Summit, taking place January 6 during the 2015 CES. Her panel, "Streaming Media Devices in the Video Ecosystem," will include speakers from Amazon, AT&T, Comcast, NETGEAR, TiVo, and Roku.

For more information on other CONNECTIONS Summit sessions and speakers, visit www.connectionssummit.com.

You can follow the CONNECTIONS Summit event on Twitter at @CONN_Summit and using the hashtag #CONNSummit15.

Barbara's research with Parks Associates includes:

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Barbara Kraus in the news:

Report: Game consoles most widely used video streaming devices in US
"What we find is that not every device has everything somebody wants," Parks Director of Research Barbara Kraus said in an interview with Ars. Kraus clarified that respondents were asked which device they used most. "You are going to continue using multiple devices until you have a platform that has everything you want on it," she said.

Google’s Chromecast Overtakes Apple TV in Video Streaming, Survey Says
A survey of 10,000 U.S. homes with a broadband Internet connection by research firm Parks Associates found that 10% purchased either a streaming media player or stick in the first 10 months of 2014. Roku led with 29% of sales, but Chromecast was second, grabbing 20% and supplanting the more expensive Apple TV with 17% of sales.

Media requests to talk with Barbara or to review specific research data can be directed to Holly Sprague at hsprague@gmail.com. To purchase research, contact sales@parksassociates.com.