David Yates, Director, Service Provider Video, will be representing Cisco at the upcoming CONNECTIONS Conference, co-located with CTIA, in the special video session “The Price of Victory: The Future for Video Services” on Wednesday May 22 at 1:15 PM.

The session examines the growth of multiscreen services, the changing roles of ecosystem players, trends in CE and content services, partnership opportunities, and potential winners and losers in this market.

“What is needed is the opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences through an open and flexible architecture," said Yates. "The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, it will be essential to have a unified video experience from contribution, to production, to distribution.”