11th-annual executive event to focus on smart home, IoT, and connected entertainment
Parks Associates today announced new IoT research showing Apple has so far been the most successful connected CE brand in creating a product ecosystem strategy, where consumers own multiple different products with the Apple brand. 360 View Update: CE Device Ecosystems shows nearly one-third of consumers use two or more Apple products while 23% use multiple Microsoft products and 20% use two or more Google-branded products.
“Apple has set the standard for brand loyalty across platforms,” said Stuart Sikes, President, Parks Associates. “For example, 82% of Mac users who purchased a smartphone chose an iPhone, while only 38% of non-Mac users chose the iPhone for their smartphone purchase. By contrast, the smart home area does not yet have a dominant brand, but multiple companies, such as Amazon and Google, are vying to be the leader of these ecosystems, particularly through their digital assistants. At CONNECTIONS™ Summit, we will examine the strategies required to establish brands as IoT ecosystem leaders.”
The 11th-annual CONNECTIONS™ Summit: Engaging Consumers: IoT and the Smart Home will take place January 5 at CES® 2017 in Las Vegas at the Venetian, followed by an evening reception at Treasure Island. The one-day executive summit focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. Speakers include:
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Early CONNECTIONS™ Summit sponsors include Vivint Smart Home, Cirrent, EVRYTHNG, Galaxywind, Greenwave Systems, Icontrol Networks, NXP, ROC-Connect, Support.com, Sutherland Global Services, and TROVE.
Media and organizations supporting the event include Antenna Group, Appliance DESIGN Magazine, B2 Group, BayPay Forum, Best Web Design Agencies, bestseos.com, Cablefax, CIOReview, Conference Guru, CrowdReviews, Fiber-to-the-Home (FTTH) Council, FierceCable, FierceMobileIT, FierceOnlineVideo, FierceTelecom, FierceWireless, HomeGrid Forum, IPSO Alliance, MoCA, Open Connectivity Foundation, PharmaVOICE, SmartGridSpain, TelcoProfessionals, Thread Group, TopSEOs.com, and Visibility Magazine.
For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com. Parks Associates will be at Booth #41073 in Sands A-D throughout CES 2017.
About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit is an annual research and industry event hosted by international research firm Parks Associates. The executive event brings senior executive leaders from the broadband, security and smart home, consumer electronics, and connected health solution markets to share insights on the future of connected homes.
The 20th annual CONNECTIONS™ Summit will take place during CES, which runs January 6-9, 2026, in Las Vegas.
For more information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113.
