Parks Associates today announced the preliminary agenda, early sponsors, and confirmed keynote speakers from AT&T and Orange for CONNECTIONS™ Europe: Monetization Strategies for the Connected Home, November 12-13, Mövenpick Hotel, Amsterdam.
Luis Canales, Executive Director, Digital Life International, AT&T, and Patrice Slupowski, VP, Digital Innovation & Communities, Orange, will deliver keynotes during the two-day executive conference. CONNECTIONS™ Europe focuses on next-generation services in home controls and access & entertainment, including new partnership opportunities, consumer engagement strategies, innovative service bundling, the role of the cloud, and challenges in connecting content to digital platforms.
Parks Associates European research finds interest in security features overweigh other service features when considering home management and monitoring services. Among broadband households, 45% in Germany and Belgium, 44% in the U.K., and 39% in France find a fire-alert feature very appealing, outscoring energy management options.
Parks Associates estimates 57% of broadband households in Western Europe will have a smart TV by 2017, but as innovative devices and services proliferate, the connected home industries face many new challenges, including low consumer awareness, lack of interoperability, competition from new channels, and consumer expectations for ubiquitous content. CONNECTIONS™ Europe will examine the business strategies to increase consumer engagement and drive revenues as well as new services, technologies, and opportunities created by connected-home innovations.
