Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

Apple topped the list of intended brands for desktop purchases for the first time this year In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.

The research shows the top-five intended brands for desktops:

  1. Apple
  2. Dell
  3. HP
  4. Acer
  5. Asus

The most popular brands among tablet shoppers are as follows:

  1. Apple
  2. Amazon (Kindle)
  3. Samsung
  4. Microsoft (Surface)
  5. Acer

For streaming media devices, top brands are the following:

  1. Apple TV
  2. Roku
  3. Buffalo
  4. D-Link (Boxee Box)
  5. NETGEAR