New smart home consumer research from Parks Associates finds nearly 10% of U.S. homeowners with broadband at home, approximately 5 million households, considered purchasing a home security system over the past year but ultimately did not acquire one. Moreover, roughly one-half are still open to adoption. Just 2% of U.S. broadband households actually acquired a security system over the same time period.
Expanding the Base: From Security to Smart home, a project featuring results from multiple 2013 consumer surveys of U.S. broadband households, finds two-thirds of households without a security system express interest in “smart home” systems that provide a mixture of safety, security, and home control features. This level of interest bodes well for service providers like AT&T Digital Life and Comcast that offer smart home service packages.
The recession dampened the market for security, but there is demand for new systems. The challenge is getting the right mix of features and pricing as well as communicating to consumers the value of a smart home system.
