The newest version of "Call of Duty" series is coming to China and will allow gamers to play online for free. The game’s creators at are removing the $60 price tag to instead generate revenue by getting users to buy in-game items.
The U.S.-based publisher Activision Blizzard said it will bring its new "Call of Duty Online" game to China by partnering with local Internet giant Tencent. The two companies have signed a multi-year agreement that will have Tencent be the exclusive operator of the game in China.
Unlike other games in the series, "Call of Duty Online" uses a "freemium" business model, meaning that users can play for free, but will have to pay for access to advanced features or items. In China, the model has become one of the most viable ways to generate revenue from the market, which has been plagued by piracy.
The gaming model for "Call of Duty Online" was designed for the Chinese market. The new online game has its own original story, and features different game modes and maps, along with an in-game store that will allow users to improve their weapons, equipment and other perks.
In order to launch in China, "Call of Duty Online" must first be approved by local authorities as part of mandatory government check on imported online games.
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