smartclip, the European leader for video advertising, and Accedo, the leading enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot©, the most widely deployed gaming application for Smart TVs.

smartclip will start monetizing the Funspot games immediately with in-gaming pre-rolls in all major European markets, including the Nordics, UK, Germany, France, Italy and Spain. Funspot covers a wide range of casual games including board, arcade, strategy and puzzles, which are all designed to work well in a living room setting, and address a diverse audience. Funspot is already available on all major smart TV sets and set top boxes such as Samsung, Philips, LG, Panasonic and Roku.

In addition to a proprietary technology solution for the integration of video ads into Smart TV platforms, UTAI 2.0, smartclip has intrinsic knowledge of the advertising market in the different European markets and has its own department focusing exclusively on in-gaming video ads, which is an additional asset for monetizing the Funspot set of games.