Consumers made these home improvements not only to save money but also to enhance their lifestyle. In fact, 65% of people investing in energy-saving home improvements did so to make their homes "more comfortable”. This is an important point for those marketing energy management solutions: consumers want savings, but they will also spend on energy solutions to improve the overall comfort level, aesthetic, and value of their home. Companies should take all these considerations into account when deploying and marketing REM solutions, in addition to the other digital systems and devices operating in the home (more on these factors later).