Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to the Internet, and 79% of these owners use the TV to watch premium online video on a monthly basis.
Corporate executives and Parks Associates analysts will focus on connected and mobile CE at the 17th-annual CONNECTIONS: The Premier Connected Home Conference, co-located with CTIA 2013 in Las Vegas, May 20-23. CONNECTIONS will be in the Murano Rooms on the third floor of the Venetian Hotel, directly above the CTIA 2013 sessions, providing attendees of both events with a deeper look into the impact of mobility on consumer expectations and the connected home industries.
Mobility is a key part of the connected home, with the average broadband user watching 1.6 hours of video on a mobile phone each week. As service subscriptions become saturated, competition shifts to content and multiscreen offerings, and our research shows consumers are watching the same kinds of movies and TV programs on mobile phones and tablets as they are on computers and TV sets. Starz, Samsung, and AT&T bring significant expertise in the role of content and mobility in building strong consumer services, and their insights will be invaluable at CONNECTIONS.
