Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purchases. The research firm reports 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.
Parks Associates' mobile analyst Jennifer Kent will address consumers’ preferred mobile payment methods for both proximity and e-commerce use cases in the special session "Consumer Mobile Purchasing Behaviors: Data Behind the Trends," Wednesday, June 26, 12:30-12:50 p.m. in the Expo Floor Theater.
Harry Wang, Director, Health & Mobile Research, Parks Associates, chaired the track "Strategies for Mobile Marketers" on Monday, June 24. He also moderated the sessions "Marketers’ Mobile Strategy and Practices: Innovations and Lessons," "Mobile’s Role in Multi-Channel Marketing and Branding," and "How Mobile Social Networking Changes Mobile Commerce."
