New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing recommendations from at least one source, with online video services Netflix and Hulu being the most common.
Consumers report high awareness of recommendation features from online video services, including 59% of Hulu Plus customers and 50% of Amazon Prime customers. Fewer viewers are aware of personalized recommendations from their pay-TV providers, which is not surprising since U.S. pay-TV providers are only beginning to launch recommendation services. Only 15% of AT&T U-verse and 14% of Cablevision subscribers report receiving personalized recommendations, the highest among operators.
Parks Associates will address the personalization of digital content and search and discovery at the 9th annual CONNECTIONS™ Summit at 2014 International CES on January 7, 2014. The research firm will also host a webcast on Thursday, December 12, to address the changes in the connected home, including content and search and discovery. Press passes are available at http://www.parksassociates.com/webcasts.
The research firm finds nearly one-half of consumers who receive personalized recommendations are willing to share their viewing history with friends or family in order to improve the recommendations. Service providers, including major players AT&T, Comcast, Verizon, Cablevision, DISH Network, and DirecTV, are looking to leverage this opportunity to offer more advanced services.
