Content Search, Discovery & Recommendations

Content Search, Discovery & Recommendations analyzes how consumers find movies and TV programs to watch on a TV set.  Particular attention is given to personalized recommendations and consumer willingness to share their viewing history with others in order to improve the recommendations that they receive.

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Content Search, Discovery & Recommendations

About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Pay-TV Service Subscription (2011-2013)

Pay-TV Service Subscription by Age (2011-2013)

OTT Service Subscription (2012-2013)

Use of Device for Video (2010-2013)

Video Consumption by Platform (2010-2013)

Video Consumption on TV Sets by Source (2010-2013)

Sources of Video

Important Video Sources (Q1/13)

Most Important Video Sources by Age (Q1/13)

Most Important Video Sources by Income (Q1/13)

Sources to Watch TV Programs at Home (Q1/13)

Number of Sources Used to Watch a TV Program at Home (Q1/13)

Home TV Program Viewing Sources by Age (Q1/13)

Sources Used to Watch TV Programs at Home (Q1/13)

Top Source Used to Watch TV Programs at Home by Income (Q1/13)

Top Source Used to Watch TV Programs at Home by Age (Q1/13)

Sources to Watch Movies at Home (Q1/13)

Number of Video Sources Used to Watch Movies at Home (Q1/13)

Sources Used to Watch movies at Home by Age (Q1/13)

Sources Used to Watch Movies at Home (Q1/13)

Sources Used to Watch movies at Home by Age (Q1/13)

Programming Guide Recommendation Feature

Use of Content Discovery Methods (Q1/13)

Use of Programming Guide Recommendation Feature by Age (Q1/13)

Monthly Use of Content Discovery Methods by Income (Q1/13)

Use of EPG Recommendation Feature by Pay-TV Service Provider (Q1/13)

Personalized Recommendations

Awareness of Personalized Viewing Recommendations (Q1/13)

Awareness of Personalized Viewing Recommendations by Age (Q1/13)

Awareness of Pay-TV Personalized Viewing Recommendations by Pay-Tv Service Provider (Q1/13)

Awareness of Online Video Service Personalized Viewing Recommendations by OTT Service Provider (Q1/13)

Monthly Use of Personalized Viewing Recommendations (Q1/13)

Monthly Use of Recommendation Services by Age (Q1/13)

Monthly Use of Recommendation Services by Gender (Q1/13)

Monthly use of Recommendation Services by Children (Q1/13)

Rating of Personalized Recommendations by Source (Q1/13)

Rating of Pay-TV Personalized Viewing Recommendations by Pay-TV Service Provider (Q1/13)

Rating of Online Video Service Personalized Recommendations by OTT Service Provider (Q1/13)

Improving Personalized Recommendations

Willingness to Share Viewing History (Q1/13)

Willingness to Share Viewing History by Age (Q1/13)

Willingness to Share Viewing History by Gender (Q1/13)

Willingness to Share Viewing History by Income (Q1/13)

Additional Research from Parks Associates

Publish Date: 3Q 2013

Slides: 66


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© October 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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