Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months
A new Parks Associates white paper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technologies are making energy management and advanced home controls a reality, with implications for utilities, device and EV makers, solar and HVAC companies, and home and multifamily builders.
“Parks Associates research shows 45% of broadband households made energy-saving renovations or added major energy devices to their households in 2021, which is an all-time high,” said Elizabeth Parks, President and CMO, Parks Associates. “Consumers are more aware of energy in general as costs continue to rise and as tools such as smart home energy devices and solutions become more available that allow them to track their consumption and make informed decisions on their energy usage.”
Utilities and energy providers derive four key benefits from integration with smart home solutions: increased consumer engagement with energy management programs, facilitation of smart product integration in demand response (DR) programs, increased adoption of smart products for use in energy management, and increased program awareness through cross-marketing efforts.
“As utilities move into the next stage of energy services, simplifying the architecture and complexity will be critical,” Parks said. “These companies have an excellent opportunity to establish their status as the trusted energy advisor for consumers, informing their decisions on the products and services they will adopt and use to monitor and manage their energy consumption.”
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com