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35 million US internet households are interested in subscribing to a cloud gaming service

Industry webinar, in cooperation with Adeia, features insights on growing consumer interest and adoption of cloud gaming

Parks Associates estimates more than 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. The research firm will host the industry webinar “Delivering on the Cloud Gaming Promise: Strategies for Success,” Thursday, September 29, in cooperation with Adeia, to examine consumer adoption and interest in cloud gaming today and potential for future growth.

“A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a strong and positive consumer experience scalable to mainstream audiences,” said Elizabeth Parks, President and CMO, Parks Associates. “We will discuss current challenges and strategies to grow with this market as it moves to the mass market.”

Parks Associates research reports that 78% of interested US internet households would subscribe to a cloud gaming service at $9.99/month. The webinar identifies and discusses the specific factors hindering the viability of cloud gaming and its potential mainstream success at the ecosystem, network, and experience levels.   

“The potential of cloud gaming is expansive, from the technology itself to an enhanced user experience to new market opportunities. Challenges around network performance, convenience for consumers, and models of monetization are hindering adoption today. In this webinar, we break down the future development needed to make widespread adoption of cloud gaming a reality,” said Dr. Dhananjay Lal, Senior Director, Advanced R&D, Adeia.

Webinar speakers:

  • Dr. Dhananjay Lal, Senior Director, Advanced R&D, Adeia
  • Asher Kagan, Founder, Componetix
  • Karthik Hariharakrishnan, Founder and CTO, GameBench
  • Elizabeth Parks, President and CMO, Parks Associates

Topics include:

  • State of Cloud Gaming Today
  • The Growing Potential Market
  • How Today’s Cloud Gaming Can Be Improved for Both Consumers and Stakeholders
  • Case Studies and Preparing for Future Success

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.