Delivering on the Cloud Gaming Promise: Strategies for Success

Thursday, September 29, 2022 | 1 PM CT (2 PM ET / 11 AM PT)

Adeia - Parks Associates free research WebcastComplete the form on this page to register for this webinar.

Co-hosted by Adeia and Parks Associates

33M US internet households are interested in subscribing to a cloud gaming service, with demand estimated to grow to nearly 39M households by 2024.

This webinar examines consumer adoption and interest in cloud gaming today and potential for future growth. Industry experts identify and discuss the specific factors hindering the viability of cloud gaming and its potential mainstream success at the ecosystem, network, and experience levels. Examples of relevant improvements in other applicable deployments are also examined.

Cloud gaming, or game streaming, is an exciting proposition – democratization of the gaming experience without the cost hurdle of a high-end game console. Consumer adoption of cloud gaming is rising but still nascent. For mainstream adoption to take place, specific areas of potential improvement within the cloud gaming ecosystem still need to be addressed in order for cloud gaming to rise to its full potential.


  • State of Cloud Gaming Today
  • The Growing Potential Market
  • How Today’s Cloud Gaming Can Be Improved for Both Consumers and Stakeholders
  • Case Studies and Preparing for Future Success

Key Data

  • 60% of internet households now have a smart TV.
  • Streaming media players are in 42% of internet households, a rise from 33% in 2017.
  • Game console adoption has trended downward, from 47% in 2017 to 35% in 2022.
  • 78% of interested US broadband households would subscribe to a cloud gaming service at $9.99/month.
  • Nearly 50% of consumers game on multiple platforms.


Dr. Dhananjay Lal, Senior Director, Advanced R&D, Adeia

Asher Kagan, Founder, Componetix

Karthik Hariharakrishnan, Founder and CTO, GameBench

Elizabeth Parks, President and CMO, Parks Associates

Karthik Hariharakrishnan Karthik Hariharakrishnan, Founder and CTO, GameBench

Asher Kagan Asher Kagan, Founder, Componetix

Technologist in mind, Entrepreneur in life, Gamer at heart. Asher founded Blade in 2015 and launched its cloud gaming platform “Shadow”. During his time as CEO he raised over $120M in investment while building strategic partnerships with Fortune 500 companies and gaming industry leaders. He scaled Blade from a few people in a Paris garage to an international company of 200+ employees in the US & Europe with over one hundred thousand subscribers across the globe. Asher recently founded Componetix, which offers a revolutionary solution to address major challenges restricting the cloud gaming services of today.

Dr. Dhananjay Lal Dr. Dhananjay Lal, Senior Director, Advanced R&D, Adeia

Dhananjay (DJ) is responsible for roadmap definition, strategy and R&D activities in Xperi’s Media CTO office. Prior to Xperi, DJ was Senior Director for Emerging Technologies and Platforms at Charter Communication, where he built an R&D team focused on network-powered Gaming, AR/VR, holographic / light field communication and ML/AI applied to Quality-of-Experience delivery on the network. He has held positions across research, product engineering and product management across various organizations like Time Warner Cable, Eaton, Emerson and Bosch. He also served as Board Member and Network Architecture Workgroup Chair at the Immersive Digital Experiences Alliance (IDEA) and has 16 issued U.S. patents. DJ has a BE in Electronics and Communication Engineering from Indian Institute of Technology, a Ph.D. in Computer Science from University of Cincinnati and an MBA in general management from Carnegie Mellon University.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

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