Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021
New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand footprint, mesh networking solutions, router-enabled services, and the multifamily landscape for routers.
“Internet service providers ramped up their efforts to deliver new CPE to their customers, looking to capitalize on renewed demand for high-speed, reliable, and stable internet services and Wi-Fi,” said Kristen Hanich, Research Director, Parks Associates. “Among consumers who purchased their routers at retail, adoption is consolidating among the top brands. Consumers are looking for devices that deliver key features and functionality and increasingly see ISPs as a preferred channel.”
During the COVID-19 pandemic, strain on home networks and usage of Wi-Fi in home increased considerably, triggering demand for new networking equipment and reliable Wi-Fi solutions.
“Many internet service providers are deploying new routers, gateways, and mesh networking equipment to better meet the needs of their subscribers," Hanich said. “OEMs have moved to meet customer demand, but lead times are still long due to supply chain constraints and record growth—ISPs added 9.3 million new households across 2020 and 2021.”
Home Networking Smart Product Market Assessment identifies key market drivers and barriers and assesses growth in the home networking space via topline market forecasts. Other highlights:
- Routers have a growing role as distribution platforms.
- The majority of mesh systems were acquired from an ISP as opposed to retail.
- 43% of US internet households live in a home that is over 2,000 square feet in size.
About Parks Associates
Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.
The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
Follow Parks Associates on LinkedIn, Facebook, and Instagram.
