Parks Associates today announced the preliminary agenda, early sponsors, and confirmed keynote speakers from AT&T and Orange for CONNECTIONS(TM) Europe: Monetization Strategies for the Connected Home, November 12-13, Moevenpick Hotel, Amsterdam.
Luis Canales, Executive Director, Digital Life International, AT&T, and Patrice Slupowski, VP, Digital Innovation & Communities, Orange, will deliver keynotes during the two-day executive conference. CONNECTIONS(TM) Europe focuses on next-generation services in home controls and access & entertainment, including new partnership opportunities, consumer engagement strategies, and challenges in connecting content to digital platforms.
Parks Associates European research finds interest in security features overweigh other service features when considering home management and monitoring services. Among broadband households, 45% in Germany and Belgium, 44% in the U.K., and 39% in France find a fire-alert feature very appealing, outscoring energy management options.
"Parks Associates estimates 57% of broadband households in Western Europe will have a smart TV by 2017, but as innovative devices and services proliferate, the connected home industries face many new challenges, including raising consumer awareness, integrating disparate devices into an interoperable system, addressing competition from new channels, and growing consumer expectations for ubiquitous content," said Stuart Sikes, president, Parks Associates. "CONNECTIONS(TM) Europe will examine the business strategies to increase consumer engagement and drive revenues as well as new services, technologies, and opportunities created by connected-home innovations."
Agenda Sessions: Engaging Consumers: Connected Home Business Models
Integration of Security and Energy into Service Provider Offerings
Multiscreen Services and TV Anywhere Discovery and Personalization for TV Services TV Apps and the New Customer Experience The Future for the Set-top Box Evolution of Connected Appliances and the M2M markets Interoperability in the Home Controls Market Consumer Tech Support in a Multiscreen Home Content and Service Strategies to Capture the OTT Consumer Big Data and Cloud Services in the Connected Home.
From the article, "AT&T Digital Life and Orange to Keynote CONNECTIONS(TM) Europe, November 12-13 in Amsterdam."
