Providing Market Intelligence for 40 Years

In The News

Z-Wave Alliance Announces Board Member and New Security Mandate

"Ownership of smart home devices continues to increase, with some products passing 10 percent penetration in broadband households," Stuart Sikes, president at the research firm Parks Associates, observes. "Major technology providers including those using Z-Wave like Samsung and Honeywell, as well as tech giants like Amazon and Google, along with others are experiencing strong sales of smart home products, adding to awareness and excitement of this category."

From the article "Z-Wave Alliance Announces Board Member and New Security Mandate" by Laura Hamilton.

Previously In The News

The Smart Money: Why ISP Complexity Is Creating Opportunity for Security Providers

One-third of U.S. internet households now receive gigabit or multigigabit service, and average reported download speed reached 725 Mbps in Q1 2026. Rural households averaged 651 Mbps, compared with 24...

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...