Providing Market Intelligence for 40 Years

In The News

You're Not the Only One Hooked on Netflix

With streaming entertainment on the rise, it's no surprise that streaming media players continue to be a popular choice with consumers. A just-released study from market research firm Parks Associates says that 14 percent of U.S. broadband households intend to purchase a player by the middle of 2016. And, as of the third quarter of this year, 31 percent of households already own one, up from 27 percent at the start of the year.

From the article "You're Not the Only One Hooked on Netflix" by James K. Willcox.

Previously In The News

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Fo...

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...