Providing Market Intelligence for 40 Years

In The News

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price."

And that’s why Verizon’s 1 Gpbs pledge for fixed wireless is so important. The 1 Gbps speed is rapidly becoming the de facto residential broadband gold standard, and Verizon is promising that it can reach that benchmark wirelessly. You have to admit that’s pretty impressive; Google Fiber launched in 2011 and here we are just seven years later with a completely wireless alternative to last-mile fiber.

From the article "With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition" by Mike Dano.

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...