Providing Market Intelligence for 40 Years

In The News

Almost 40% of U.S. households use on-demand streaming services for sports, events

A new Parks Associates report says 39% of U.S. Internet households watch live events or sports through an on-demand streaming service. The firm says that the finding illustrates the expanded role of such services. 

The report, “The New Live TV Mode: Skinny Bundles, Sports, News,” also found that a quarter of these homes watch live video through free ad-supported television (FAST) services and that 21% say they don’t watch live video at all.

“Consumers value live content but struggle to find and access it,” Michael Goodman, director of entertainment research for Parks Associates, said in a press release about the on-demand streaming report. “The challenge for providers is making live content accessible. Sports is a good example, with programming now distributed across multiple services and platforms.”

Another recent survey released by Parks Associates found that 51% of US households favored a combined live TV and streaming package. Of these, 27% said that they favored live-TV paired with on-demand streaming. Slightly less — 27% — favored a “skinny” bundle paired with streaming services. A skinny bundle refers to a limited set of core channels.

From the article, "Almost 40% of U.S. households use on-demand streaming services for sports, events" by Ian Doescher

Previously In The News

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

A Parks Associates study commissioned by Dolby found most smartphone owners weigh sound only to some degree when buying, yet nearly all called it important after hearing an enhanced-audio demo. Fro...

Research: 16% US Internet homes have cancelled pay-TV and returned

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US in...

Report: HDR enters 3rd phase of evolution

A report from InterDigital and Parks Associates reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread  feature of the video ecosystem, spa...

Research: 39% of US watch live content through streamers

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that 39 per cent of US internet households watch live events or sports through an on-demand streaming service,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive