Providing market intelligence for more than 35 years

In The News

Will "Wired Homes" Entice High-Tech Buyers?

ABC NewsElectronics retailers like CompUSA and Best Buy already are gearing up for new marketing efforts to try and build consumer enthusiasm for the "smart home." But the idea also has to be sold to home builders, who are embracing it with varying levels of enthusiasm.

A study by Parks Associates, a Dallas-based consulting and research firm, estimates that about 20 percent of new homes built this year will contain some kind of "structured wiring" for computer networking, entertainment and other uses.

The study found that high-speed Internet access throughout the house ranks as the most popular reason for structured wiring, followed by monitored security systems, and then the ability to play music from one stereo system in several rooms.

From the article "Will "Wired Homes" Entice High-Tech Buyers?", by Arik Hesseldahl.

Previously In The News

Following CES, Parks Associates Releases Top Insights across Key Tech Categories in Connected Home, Streaming Video, Health, SMB, and More

DALLAS, Jan. 18, 2023 /PRNewswire/ -- Parks Associates' latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categor...

At Last, PlayStation 3 Outdoes XBox in Unit Sales

"What they're trying to do to differentiate from Wii and Xbox requires collaboration across Sony [properties and content]," said Michael Cai, an analyst with Parks Associates. "That's not easy and i...

Wireless Home Healthcare to be $4 Billion Industry

The report from international research firm Parks Associates predicts the push for healthcare reform from the Obama Administration will ultimately boost adoption of wireless technologies in healthca...

Smartphones Sales to Hit 310 Million Units In 2013

U.S. : The consumer appetite for smartphones is skyrocketing and will push annual sales worldwide from 131 million units in 2008 to over 300 million by 2013, according to international market resear...