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In The News

Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”

From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng

Previously In The News

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

Paid streaming for cheapskates is having a moment

“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...

Adoption Of Smart Home Access Solutions Grows Across US

According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...

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