Providing market intelligence for more than 35 years

In The News

What to expect from T-Mobile’s future disruptive, Denver-based TV service? “Listening to customers”

But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering unlimited data plans when few others would.

In the TV world, however, the company faces fierce competition, as evidenced during sessions of The Pay TV Show, which attracted panelists from Sling TV, Amazon, Hulu and others. According to market researcher Parks Associates, there are 214 internet-based TV services just in the U.S.

From the article "What to expect from T-Mobile’s future disruptive, Denver-based TV service? “Listening to customers” by Tamara Chuang.

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...