In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

45% of U.S. internet households watch FAST services, Parks notes

These are the Top 10 On Demand Streaming Services of 2025, According to New Report

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

Sports Streaming Jumps in Popularity: Report

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