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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

PODCAST: SCTE TechExpo25 Roundup Day 2

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