Providing Market Intelligence for 40 Years

In The News

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger Things” -- has been on a global-growth tear. Amazon’s spending billions on its own programming to catch up while offering hit shows from HBO and Showtime. And Disney is planning its own streaming service, which will debut in 2019.

All told, there are more than 200 over-the-top video services, so called because they bypass cable providers and stream content directly to a TV, laptop, phone or game console. That’s up from 68 five years ago, according to market researcher Parks Associates.

From the article "Walmart Beat Netflix and Amazon to Video on Demand But Still Lost" by Matthew Boyle.

Previously In The News

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung...

What The Tech? Record Club is the app of the day

According to research from Parks Associates, nearly seven in ten smartphone owners stream music on their phones every day.  From the article, "What The Tech? Record Club is the app of the day" by J...

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, adve...