Providing market intelligence for more than 35 years

In The News

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, including home assistants like the Amazon Echo, Tap, and Dot,” said Stuart Sikes, president, Parks Associates.

From the article "Voice Recognition Software Drive New IoT Use Cases" by www.broadbandtvnews.com

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...