Providing market intelligence for more than 35 years

In The News

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according to Parks Associates.

The new Parks research also found that 61% of these households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these sources.

This data was released during the 2024 NAB Show by Parks Associates in a new research report entitled, ‘The Viewer Journey: Navigating Streaming Options’. The study surveyed 8,000 consumers and 10,000 internet households to find out how viewers access video content across broadcast, traditional pay TV, and streaming video models, including SVOD, AVOD/FAST, TVOD, and vMVPD (streaming TV) services. 

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, research analyst at Parks Associates. “Video consumption on a cell phone continues to rise—excluding social video sources, US internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”  

“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.” 

From the article, "Video Viewing Rises Significantly in U.S. Internet Households" by James Careless

Previously In The News

Home Security Company ADT Betting on Google Partnership to Build Revenue

Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...

Roku Pays to be a Player

Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...

New Trends Driving Growth in Streaming Services

It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...