Providing market intelligence for more than 35 years

In The News

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 2013 to reach 15% of high speed Internet homes, and observed declining pay-TV satisfaction in each of the last three years. In 2016, twice as many subscribers downgraded (12%) their pay-TV service than upgraded (6%) it, while the likelihood of non-subscribers adopting pay-TV has declined since 2012. Only a half as many so-called cord-nevers adopted pay-TV in 2016 (2%) as in 2015 (4%).

From the article "US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households" by Joseph O'Halloran.

Previously In The News

Parks: Roku Most-Used Streaming Media Device

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates. “Historically, Amazon and Roku have dominated the streaming med...

Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s...

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...