Providing market intelligence for more than 35 years

In The News

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't going anywhere. The voice assistant industry is anticipated to generate revenues worth $7.8 billion by 2023, and according to Parks Associates, 75% of consumers who are planning to buy smart home devices value interoperability with other products.

From the article "Unlocking next-level consumer engagement and energy savings with the latest smart technology" by Jeff Hamel.

Previously In The News

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...