Providing Market Intelligence for 40 Years

In The News

The next Apple TV puts company in rare role: Playing catch-up

The last three years have sparked an explosion in both top-notch streaming video and the number of devices that deliver that video to your TV. Companies like Roku, Amazon and Google have introduced new products or upgraded them regularly, all while Apple TV largely sat on the sidelines. If new features for Apple TV, such as gaming, voice commands, universal search and a store with apps, feel like deja vu, that's because you can already find them in other products. Given the rumored price of $150 for the new Apple TV, rivals may also sell devices with similar bells and whistles at cheaper prices.

"What used to be a unique and tight hook for the Apple faithful is now generic," said Paul Erickson, an analyst of connected home devices for market researcher IHS.

This means Apple needs to spring some surprises. The reported new features of Apple TV may not be a complete list of what Apple will unveil on Wednesday when it hosts a fall event traditionally used to introduce new iPhones. Apple may also tweak the known Apple TV features to distinguish itself from competitors that beat it to the punch.

If Apple wants to maintain dominance, the company will need to work at it. Its dallying amid a surge in demand for streaming-media boxes means its status in the marketplace has begun to flag.

One of the first mainstream devices of its kind, Apple TV is a big seller worldwide. Apple has sold 25 million of the boxes in its lifetime, Chief Executive Tim Cook said in March. That beats Roku's 10 million total sold as of last year. Neither Google nor Amazon has released stats for their streaming devices, Chromecast and Fire TV, respectively

However, Apple TV has been slipping. Last year, its US sales fell to fourth place behind Roku, Chromecast and Fire TV, according to estimates from market researcher Parks Associates. 

From the article "The next Apple TV puts company in rare role: Playing catch-up" by Joan E. Solsman.

Previously In The News

Dealers: Integrating Customers’ Smart Home Devices Is Difficult

New research from Parks Associates finds U.S. security dealers are “facing renewed challenges integrating customers’ existing smart home devices into professionally installed security systems.” Ado...

Soaring Memory Prices Dampen Demand for Budget Smartphones

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive