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SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.

From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson

Previously In The News

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...