Providing Market Intelligence for 40 Years

In The News

Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at approximately 18%.

Parks pegs the average subscription length at 30 months overall and says “OTT service penetration” is starting to plateau at around 65% among U.S. broadband households. The three top streaming services — Netflix, Amazon, and Hulu — are the most stable in terms of “churn rates.”

From the article "Survey: Internet-Only TV Households Reach 17%."

Previously In The News

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, adve...

DOOR launches Scout device combining remote lock control and edge AI for multifamily building health monitoring

Research from Parks Associates has found that operators using connected access control and smart home technology realize a roughly 20 percent gain in operating efficiency and about $80,000 in annual s...

The Smart Money: AI Moves from Promise to Platform

At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved. AI dominated all three days of Parks Associates' 30th...

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...