Providing market intelligence for more than 35 years

In The News

Study Finds Sports Is King Among Livestreamers

Events that are streamed live on the net are growing in popularity among internet households, especially live sports, according to a study released by Parks Associates.

The report, “Livestreaming: The Next Hot Video Market,” indicates that more than 40% of U.S. internet households have streamed content over the past three months. More than three out of five households (61%) were watching a streaming sports event.

The study also found that consumers who livestream spend about half their online video time watching live events.

“Traditionally, live sports programming has performed well,” observed Parks Contributing Analyst Eric Sorensen

However, “pre- and post-event programming does not perform nearly as well in terms of ratings as the actual event itself,” he told TechNewsWorld. “These facts apply to both linear television and live streaming platforms.”

Sorensen explained that live sports programming is migrating to online platforms as more rights become available.

“Numerous streaming providers continue to outbid one another for coveted sports media rights,” he said. “Sports consumers do not want to miss ‘water cooler’ moments with their favorite sports teams.”

Sorensen noted that Hulu with Live TV, Amazon Prime Video, and Disney+ are key providers that now offer live streaming services that are challenging Netflix’s leadership position in the OTT ecosystem.

He maintained that offering live streaming content is not just a chance for Netflix to acquire new subscribers, but also to retain existing ones. “Sixty-four percent of Netflix subscribers currently live stream content on other services,” he explained. “By livestreaming, Netflix could retain longer engagement with its service.”

“This is particularly important in light of Netflix’s recent earnings call announcing their expectation that they will lose millions of subscribers in 2022,” he said. “There are several opportunities for a service like Netflix to provide egaming, esports, and red-carpet premiere events as livestreaming entertainment, in addition to sports and news.”

From the article, "Study Finds Sports Is King Among Livestreamers by John P. Mello Jr.

Previously In The News

Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Has The Smart Home Found A New Voice?

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Sony Goes All In on PlayStation

Sony hasn’t had much to cheer about over the past decade. Samsung and Apple crushed its smartphones, and even its TV business was eclipsed by rivals from China and South Korea. So forgive the proud ho...

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...