Providing Market Intelligence for 40 Years

In The News

Smart TVs Join The In-Home Digital Voice Race

The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates.

Consumers are being re-trained to use remote control devices with voice to interact with smart TVs.

For example, to search for a movie on Amazon Prime Video remote, a consumer holds the remote’s microphone button, names a TV show or movie title and rapid speech recognition instantly provides the result on screen.

From the article "Smart TVs Join The In-Home Digital Voice Race" by Chuck Martin.

Previously In The News

Amazon's Ring Unveils Home Security Drone, Roving Guard Cam

Daniel Holcomb, a senior analyst for smart home research at Parks Associates, a consumer technology research firm in Addison, Texas, pointed out that the security market had seen slower growth in...

France blames Iran for supermarket fridge cyberattacks

Parks Associates figures cited by Al Jazeera put the average United States internet household at about 18 connected devices, nearly double a decade earlier. From the article, "France blames Iran fo...

Netflix retains lead, HBO Max gains in new Parks Associates streaming rankings

Netflix maintained its dominance as the most-used streaming service in most American homes during 2026, holding its own against Amazon’s Prime Video for the second year in a row, according to the...

Can Tubi and Roku sustain Fox’s growth as sports and political addollars fade?

While cyclical political ad dollars will inevitably return for the next election cycle, underlying linear network rating drops present a deeper structural test, said Michael Goodman, director of enter...