Providing market intelligence for more than 35 years

In The News

Smart Glass Technology – Bring People Together, Don’t Drive Them Apart

The voice interface, which was the talk of Parks Associates Connections Conference, may offer an alternative to the clumsiness of trying to manipulate virtual objects with one’s hands. At that conference it was suggested researchers are moving beyond basic voice recognition to understand context and emotion (e.g. you say, “I’m leaving in a hurried tone” and your voice assistant says, “Don’t forget your jacket, as it is going to be cold later tonight”).

From the article "Smart Glass Technology – Bring People Together, Don’t Drive Them Apart" by Ken Pyle.

Previously In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...

White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...