Providing Market Intelligence for 40 Years

In The News

Shopping By Voice Set To Explode

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows.

The biggest beneficiary in this next wave of retail disruption will likely be Amazon, which has a head start in the voice segment through its popular Echo line of smart speakers and Alexa AI engine. OC&C pegs Echo’s current penetration at 10 percent of U.S. homes, followed by Google Home at 4 percent and Microsoft’s Cortana at 2 percent.

From the article "Shopping By Voice Set To Explode" by Alan Wolf.

Previously In The News

TechSee Introduces Integrated Visual AI to Sophie Live, Drastically Improving Complex Service Interactions

"With more than half of DIY users reporting setup or connectivity issues, it is clear that complexity remains a major barrier to smart home adoption," said Elizabeth Parks, President at Parks Associat...

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

In an added flourish to Netflix’s year, the service beat out Prime Video after three years at No. 2 on Parks Associates’ “Top 10 SVODs by Subscribers” chart. The pervasiveness of streaming is u...

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

From fall detection and emergency alerts to remote monitoring and telehealth, connected tools are reshaping how older adults stay independent at home. That shift was at the center of this week’s F...

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive