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‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

March 20, 2025

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

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‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Previously In The News

Research: 39% of US watch live content through streamers

Apple’s HomeView could reshape smart home expectations, Parks Associates says

A third of U.S. adults would rather watch show highlights than full episodes: Survey

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

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