In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

March 20, 2025

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

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‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

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