Providing Market Intelligence for 40 Years

In The News

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic concerns about home security. As demand for residential security solutions continues to rise, it’s essential for security businesses to stay abreast of trends and innovations in this rapidly evolving landscape.

According to Parks Associates, nearly 40% of U.S. internet households have embraced some form of security solution. Smart cameras and video doorbells have some of the highest adoption rates, with 14% of U.S. internet households reporting owning a video doorbell, and 13% owning a smart camera, per ESA data commissioned by Resideo.

From the article, "Securing Tomorrow’s Homes" by Dwight Dumpert.

Previously In The News

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung...

What The Tech? Record Club is the app of the day

According to research from Parks Associates, nearly seven in ten smartphone owners stream music on their phones every day.  From the article, "What The Tech? Record Club is the app of the day" by J...

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, adve...