Providing market intelligence for more than 35 years

In The News

Roku Bolsters Its Strongest Business With a $150 Million Acquisition

The bears once believed Roku's hardware business would be crushed by rivals like Alphabet's Google Chromecast, Amazon's (NASDAQ:AMZN) Fire TV, and Apple TV. Yet Roku consistently remains the most popular streaming device maker in the U.S., according to Parks Associates' latest numbers.

Between the first quarters of 2017 and 2019, Roku's domestic share of streaming devices rose from 37% to 39%, while its closest rival, Amazon, grew its share from 24% to 30%. However, the gross margin of Roku's player business also plunged from 22.2% to 5.5% between the second quarters of 2018 and 2019 as it sold cheaper devices to maintain that lead. It expects that figure to remain in the low single-digits for the rest of the year.

From the article "Roku Bolsters Its Strongest Business With a $150 Million Acquisition" by Leo Sun.

Previously In The News

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

Smart thermostats are a really smart move

Parks Associates, a leading market research firm, shared at their annual Smart Spaces conference in Dallas, Texas, that 47 percent of residents actively try to reduce their energy consumption. From...

Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

In recognition of this digital achievement, Parks Associates and Smart Spaces 2025, Apartments, Hospitality, and Community Living, presented their 2025 Property Innovation Award to Resorts World Las V...

Leveraging digital footprints to outpace evolving fraud tactics

Parks Associates reported that in 2023, the average US household with internet access had 17 connected devices. Each household uses devices tied to specific individuals, with associated email addresse...