In The News

Research: Bundles driving acquisition and retention

May 23, 2024

Advanced Television

Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies.

Parks Associates consumer research finds entertainment services lead the subscription economy for US internet households:

89 per cent have a streaming video service
32 per cent subscribe to a streaming audio service
20 per cent subscribe to a gaming service
16 per cent have a gym membership

“Partnerships are increasingly driving acquisition and retention,” said Kristen Hanich, Research Director, Parks Associates. “Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction.”

“Successful partnerships also don’t need to be one-off deals – investing in long-term integrations, particularly with telcos, may pay dividends,” Hanich concluded.

From the Advanced Television article, "Research: Bundles driving acquisition and retention"

Previously In The News

One System vs. a Dozen Apps: How Integration Affects Response Consistency

Households with a security system in place are far more likely to have their devices actually work together. 54% of households with a security system report their devices working together, compared to...

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

A Parks Associates study commissioned by Dolby found most smartphone owners weigh sound only to some degree when buying, yet nearly all called it important after hearing an enhanced-audio demo. Fro...

Research: 16% US Internet homes have cancelled pay-TV and returned

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US in...

Report: HDR enters 3rd phase of evolution

A report from InterDigital and Parks Associates reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread feature of the video ecosystem, spa...