Providing Market Intelligence for 40 Years

In The News

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.

That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.

From the article, "Report: Households Say Internet  Service Meets Their Needs, Despite New Demands" by Carl Weinschenk

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...