Providing Market Intelligence for 40 Years

In The News

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associates, said that recent research shows consumers don’t see smart home devices as problem solvers and that security risks often outweigh benefits of ownership of these products.

According to a Parks Associates report, consumer purchase and ownership of smart home devices has risen by 32 percent, between 2014-2017, and almost a third of U.S households own a connected and/or smart home device.

From the article "Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses" by Celina Vicioso.

Previously In The News

Amazon's Ring Unveils Home Security Drone, Roving Guard Cam

Daniel Holcomb, a senior analyst for smart home research at Parks Associates, a consumer technology research firm in Addison, Texas, pointed out that the security market had seen slower growth in...

France blames Iran for supermarket fridge cyberattacks

Parks Associates figures cited by Al Jazeera put the average United States internet household at about 18 connected devices, nearly double a decade earlier. From the article, "France blames Iran fo...

Netflix retains lead, HBO Max gains in new Parks Associates streaming rankings

Netflix maintained its dominance as the most-used streaming service in most American homes during 2026, holding its own against Amazon’s Prime Video for the second year in a row, according to the...

Can Tubi and Roku sustain Fox’s growth as sports and political addollars fade?

While cyclical political ad dollars will inevitably return for the next election cycle, underlying linear network rating drops present a deeper structural test, said Michael Goodman, director of enter...