Providing market intelligence for more than 35 years

In The News

Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research

For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates.

In its new report, Market Snapshot: OTT and Pay TV: Partnerships and Competition, the firm found that 52 percent of U.S. broadband households have subscriptions to both a pay TV service and at least one OTT video service.

“The nature of competition in video services has changed. Today, it is less about replacing competitors and more about how you complement others in the market," said Brett Sappington, senior director of research at Parks Associates, in a statement. "Consumers are willing to carry multiple video accounts to get the content they want. Often they will select a preferred service with the content that they can't do without and then select other video services that complement the high priority option." 

From the article "Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research" by Bevin Fletcher.

Previously In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive