Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.
From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.
“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...
Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...
A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...
In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...
