Providing market intelligence for more than 35 years

In The News

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing at least one difficulty. The study, “Home Internet Evolution—5G Competition and Value-Added Services,” explores consumer perspectives on fiber and gigabit speeds.

Of the difficulties reported in the 8000+ household study, finding the desired package at a fair price and comparing providers' customer service were the most frequently occurring.

The study, which draws from a Parks Associates Q3 2023 survey, also reveals that consumer sentiment regarding their internet is changing: Parks Associates reports that many customers now expect Wi-Fi to be included in their overall cost, and subscribers are focusing on and are willing to pay more for service reliability and quality. The study also shows that, although the rate of pay-TV bundle adoption is dropping, customers still expect video services, either as traditional TV or video streaming, to be offered.

Kristen Hanich, director of research at Parks Associates, said in a press release, "When trying to attract new subscribers, ISPs must make it easy for prospective customers to shop. Nearly 40% of US internet households report download speeds under 250Mbps, and these consumers are largely dissatisfied with their current service. These dissatisfied internet users represent a ripe market for ISPs looking to expand their customer bases into new markets. 

Regarding the inclusion of streaming services, Hanich added, “The trend towards bundling broadband and mobile services has been growing, offering consumers the simplicity, affordability, and convenience of combined services. Streaming has also become a central feature of broadband bundles, with providers often including access to popular streaming platforms as part of their packages to enhance the appeal and value of their internet service offerings."

From the article, "Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider" by Hayden Beeson

Previously In The News

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities. Parks Associates' new white paper, Multifamily Access: Riding the New T...

The Smart Money: Technology for Independent Living

Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...